A new alliance between NSW bedding retailer Sleepdoctor and national retail group Frontline Stores has created another fortuitous partnership, thanks to the simultaneous addition of bedding accessories retailer Holy Sheet to the Frontline stable.

The arrangement resulted in the first co-located Sleepdoctor and Holy Sheet retail outlets in Campbelltown NSW in late 2009, which have been trading successfully since. Further co-located retail roll outs are scheduled this year.

As a leading retail group Frontline would be able to provide a strong competitive advantage to members such as Sleepdoctor, through the collection association of members and suppliers, a Frontline statement confirmed.

"Through Frontline's established account management systems, Sleepdoctor can offer key suppliers the efficiency of one account with guaranteed payments. Suppliers need no longer risk overdue or outstanding accounts. Frontline will carry the credit risk, and guarantee payment 30 days from the statement date, providing preferred suppliers one account for multiple stores, one remittance and one cheque (payment) along with automated credit claims."

Frontline would also continue to support the member stores of the Holy Sheet brand as a franchise group, providing marketing, administration and promotional program support.

 

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