Freedom Furniture has launched a new television advertising campaign harnessing a touch of animal magic to promote its latest bonus voucher program.
The ad, created by leading agency M&C Saatchi, shows a dog spinning in circles chasing its tail, and to it surprise, actually managing to catch it.
The following voiceover then states: "It's nice to get something you usually wouldn't. Bonus $100 voucher for every $1000 you spend."
The TV ad forms part of a wider campaign which includes print media creatives in metropolitan newspapers targeting female consumers.