Ikea Australia has announced that ad agency Three Drunk Monkeys has been successful in winning a competitive agency pitch launched in October.

As reported on online marketing hub mUmbrella, Ikea marketing manager Rebecca Darley said Three Drunk Monkeys would take the Ikea brand to the next level in Australia, where it was poised for growth.

"Ikea has enjoyed considerable growth over the last several years and is on the cusp of an aggressive expansion plan which will see two new stores open in late 2011 (one in Sydney and one in Melbourne) and a total of nine stores by 2015."

"With the addition of two new stores, both considerably larger than our existing outlets, Ikea's business will grow dramatically over the next several years and we are excited about working with Three Drunk Monkeys to develop a strategy that will take us to the next level" concluded Darley.

Three Drunk Monkeys managing director Mark Green echoed the brand's Australian potential.

"We are really excited about the opportunity to work with Ikea. It is a great brand with a history of doing interesting work worldwide. The growing local business will provide a fantastic opportunity to continue to raise the profile of Ikea in Australia".

Ikea's Rebecca Darley said Three Drunk Monkeys had impressed the pitch team with a combination of strong strategic thinking, a solid understanding of the retail market and creative ideas.

"They have a talented team and we are looking forward to developing their ideas further to help the IKEA brand realise its potential in this market," said Darley.

 

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